TV chef keeps his eye on endorsement revenue

We advised our client, a television chef, to protect his name and the name of his restaurant as registered trademarks for a wide range of goods and services including entertainment, education, hotel services, kitchen utensils, books, videos and CDs in order to enable him to maximise his exclusive ability to make, sell and endorse products and services.

Without protecting image and trademark name rights(by registration and a trademark), even a well-known personality’s name and image are not protected under UK law.

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