Publisher registers titles as trademarks

Our client is a well-known publisher and distributor of books printed in a certain distinctive style, size and format.

Our client was not able to rely on copyright law to stop competitors copying the same style, format and subject matter with an identical product. Instead, we successfully registered many of our clients titles as trademarks which had the commercial effect of significantly reducing the competitors ability to copy successfully and restricted the competitors market share.

Posted in: Case Studies